BUNNY

This is one of the concept sketches for my mash up project. through the study of the japanese music videos i was initially going to mash up in a video i began to notice a lack of product placement. it is very common in western music to experience product placement in television shows, movies and music videos.  while watching the japanese music videos i noticed that only one of the artists had product placement in her videos....and she was signed to a western record label (waner music). this realization made me think of a way that i could include an overemphasis on product placement in my mashup. the idea came to me to make a type of catalogue of the uniquely japanese aspects of the music videos while i was in a lecture sue johnson gave about her work. i now am isolating uniquely japanese aspects of the music videos by comparing what i am accustomed to in everyday western experience to what i find to be strange and non-western. this image came to fruition by my watching an interview with a japanese music performer with a kawaii fashion designer. throughout the entire video there were these remote controlled rabbits zooming around the floor. the rabbits were made of a stuffed rabbit mounted to an RC car. i decided a good way to set the precedent of my new shift in undertaking would be to make a catalogue page/ advertisement for live remote controlled rabbits. i have used layouts i have picked up from japanese advertisements and magazine coverts. at first i was drawn to their unique emphasis on the right hand plane of the image surface. i then remembered that japanese bound documents are often bound in the analogue of western binding because the written language is traditionally experienced right to left and not left to right, the western norm.